FOR IMMEDIATE RELEASE
World Series of Team Roping
info@WSTRoping.com
WSTRoping.com
The Ariat World Series of Team Roping welcomes APEX Next
Evolution as the official energy drink.
APEX Next Evolution is an elite outdoor supplement
company founded by a team who are passionate about outdoor sports and health
and spends their time hunting, fishing, roping, working, and playing outdoors.
ALBUQUERQUE,
NM (April 1, 2023): The team at APEX Next Evolution,
a supplement and energy drink company based out of Utah, has joined forces with
the Ariat World Series of Team Roping for the 2023 season. Although a company
like APEX falls into the category of "non-endemic" sponsors which is a fancy
way of saying "non-traditional western", the entire staff at APEX has deep
roots in the team roping world and everyone on the team knows all about
competing at WSTR events.
"My husband (Trent Cloward, who was heeling
for Wyatt Cloward) actually won the 8.5 Finale in Vegas last year," Said Mandy
Cloward, APEX Chief Marketing Officer. "That's what makes this partnership so
great. Many of us on the APEX team have spent years in the nutrition and
supplements industry and now we get to combine that knowledge with our passion
for team roping!"
APEX officially launched in February of 2023
after literal years of research, product development, and testing.
"We are all busy, right? With kids, work,
horses, hunting, and just daily life." laughs APEX CEO, Mike McLean who spent the last two decades running some
of the largest nutraceutical companies in the world. "Instead of pounding
coffee or off-the-shelf energy drinks, which I'm just as guilty of as anyone,
we wanted to create a great tasting, clean, healthy alternative that could give
ropers that little pick-me-up we all need while cutting out the sugars, cheap
ingredients, and crashes that come with your everyday canned drinks."
While APEX is working hard to gain traction as
the roper's go-to energy drink, it is very apparent that their primary focus is
cultivating personal relationships with WSTR ropers. All of the founders of
Apex are long-time associates, who have worked and played together for years.
"Mike and I met through our partner Chad."
Said Clay Hill, Chief Relationship Officer of APEX. "Mike was looking for a
deer hunt and Chad gave Mike my information. He booked a hunt with me 7 years
ago and the rest is history. We didn't know each other from Adam and after a
few days of hunting Mike and I just started talking about creating supplements
for families that primarily live outdoors. Through these relationships, we got
to know Mandy and our other partners. Using our personal relationships, we
talked to Mandy about the best way to launch and I was old friends with Lory
Merritt with the WSTR and those friendships are what led us here today."
APEX Next Evolution has three primary
products: Quench, Conquer, and Recovery to support a roper's active lifestyle.
Quench helps replenish electrolytes and hydrate the body. Conquer is the
natural energy booster, and Recovery is full of essential amino acids. Each of
the three products has a special hero ingredient that sets each one apart from
similar products. When used together they form the perfect system to fuel,
replenish, and repair your body after working out or long days in the arena.
The APEX team will be onsite at select Ariat
World Series of Team Roping events in 2023 offering information and samples of
their great lines of supplements and energy drinks. Ropers are encouraged to
visit ApexNextEvolution.com and use promo code WSTR to receive an exclusive 25%
discount. Also, make sure and enter for a chance to win two incredible hunt
giveaways with the APEX team!
